Where your brand’s story comes to life— brand strategy + identity for wellness and lifestyle founders, turning the feeling behind your business into a world people can experience + remember.
Our Services
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The Pilates Cloud
THE SIGNATURE
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Slavic Rolls
THE SERIES
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Aspen Allison Photography
THE SIGNATURE
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Tribe Pilates
THE NOVEL
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Zoe Barclay Interiors
THE SIGNATURE
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Good Press
THE NOVEL
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Local
THE NOVEL
You already know the feeling.
You might not have every decision figured out yet, but you already know the atmosphere you’re trying to create. The kind of space people walk into / details they notice / the feeling you want them to leave with.
My role isn’t to make your brand look like everyone else in your industry. I ask the right questions, create with strategy, and help turn your ideas into a world that feels like it belongs to you.
THE NOVEL CO METHOD
No matter where in the journey you are we always follow a set process. Every project follows the same four chapters:
discover / create / refine / activate
The only difference between my two branding experiences is how much room we have to explore. If we’re working together for twelve days or four weeks, the goal will be to build a brand that belongs to you and invites people in.
WHO I’VE WORKED WITH
Founders building something
people want to be part of.
I’ve worked with wellness spaces + lifestyle brands + creative businesses, who care about how the experience they’re creating feels.
lagree studios / pilates studios / wellness retreats / skincare / activewear / esthetics / interior design / lifestyle brands
WHAT IT’S LIKE TO WORK TOGETHER
“So kind, easy to work with, and clearly has so much attention to detail for her clients!”
— CARLY MATTHEWS PHOTOGRAPHY / THE FIRST CHAPTER