Delivering brands that feel true to you—strategic, thoughtful, and designed to grow with your business.

ABOUT THE NOVEL CO:

Branding isn’t just about looking good; it’s about feeling confident in how you present your business to the world. My goal is to create branding that reflects who you are, connects with the right audience, and gives you something you’re proud to share!

IF YOU ENJOY…

no endless meetings / intentional designs that actually feel like you / a smooth streamlined process that doesn’t waste your time / thoughtful collaboration where your ideas are heard / branding that makes your business feel aligned and elevated

THEN WE’RE A GOOD FIT!

The Novel Co. is a one-woman studio led by me—Naz! I’m 22, born and raised in Virginia. I’ve always loved stories, whether through books or film, and I’ve always been drawn to creativity—arts, crafts, and design. Branding is the perfect way to bring both passions together! To me, great branding isn’t just about looking good; it’s about telling a story, capturing the heart of a business, and making people feel something.

When I’m not designing, I’m probably:

— Discovering new coffee shops 🍵
— Junk journaling ✂️
— Taking long walks 🌿
— Exploring new places + trying new foods 🍜
— Buying books faster than I can read them 📚

Get to know the person you’re working with:

THE VIBE:

Branding should feel like you—not just polished, but personal.

I create designs that feel intentional, effortless, and true to your business. Clean lines, thoughtful details, and a balance of personality and professionalism make something that doesn’t just look good but feels right. Whether you want something bold and elevated or soft and understated, the goal is always the same: a brand that feels like a home for you business.

MY DESIGN PROCESS:

How it all comes together

Branding is a collaborative process, and I’ll be with you every step of the way! From strategy to design to launch, we’ll work together to build a brand that feels just right for your business. 

  • Before we dive in, I’ll invite you to my client portal—this is where we’ll keep everything organized, share files, and collaborate smoothly! You’ll complete the prep work, which includes signing the contract, paying the 50% deposit, and filling out a detailed brand questionnaire. This step helps me get to know your business inside and out before we start designing!

  • Time to set the foundation! I’ll go through your questionnaire answers, research competitors, and gather inspiration. Then, I’ll create two creative directions, so you can choose the one that feels most aligned with your vision.

  • Here’s where the magic happens! I’ll start sketching logo concepts, experimenting with typography, and refining the best ideas. The strongest concept (the one that truly captures your brand!) will be fully developed and presented to you with a breakdown of every creative decision and why it makes sense for your business.

  • During our revision days you’ll provide feedback within 24 hours of receiving the brand presentation, and I’ll make the requested edits that same day. We’ll keep this process going—feedback, revisions, refinements—until you’re fully happy with the final result (or until the revision period ends).

  • Once you’ve given the final approval and made the last payment, I’ll send over all your brand files, a brand guidelines document so you know exactly how to use everything, and launch graphics to introduce your new look to the world! 

HAPPY CLIENTS!

“What really stood out was how well she listened to my feedback and channelled it into the revisions. She truly understood what I wanted to convey to my clients and brought it to life perfectly. I absolutely love the final result!”

— CARRIE, STUDIO TEGELAARS

Think we would make a good team?

I’d love to learn more about your business and help you bring your dream brand to life!