CHAPTER FOUR: ABOUT
Every business has a story worth telling. The Novel Co. exists to bring those stories to life through brand identities that feels authentic, thoughtful, and designed to grow alongside your business.
ABOUT THE AUTHUR
The Novel Co. is a one-woman studio led by me—Naz! I’m 22, born and raised in Virginia, and I’ve always loved a good story. Starting my own design business has been a dream come true, and I’m grateful every day for the amazing clients I get to partner with. More than anything, I want to help other small business owners feel the same excitement and pride in their own brands!
Outside of work, you’ll probably find me at a new coffee shop, junk journaling, or collecting books I swear I’ll read someday.
BEHIND THE NAME
The Novel Co. is inspired by a lifelong love of stories. Books, films, and the little details of everyday life, I’ve always been drawn to the way stories connect people. Branding felt like the natural way to merge that love with design—helping small businesses turn their own stories into something memorable and lasting.
Olives & Kaftans
THE SIGNATURE
DEDICATION
To the clients who have trusted me with their stories and the ones still to come.
Your visual identity should feel like you—not just polished, but personal. With clean lines, thoughtful details, and a balance of personality and professionalism, my job is to create brands that don’t just look good, but feel right. The goal is the same for every project: branding that feels like home for your business. Something you’re proud to share.
WHY CHOOSE NOVEL?
“My branding turned out beautifully, and the process from start to end has been seamless.”
If you are a small business looking to develop intentional and bespoke branding, look no further than The Novel Co! Working with The Novel Co and Naz has truly been the best experience. My branding turned out beautifully, and the process from start to end has been seamless. Even after my project was done, Naz has gone above and beyond to continue to support my business as I move into launching officially. If you are thinking about working with The Novel Co — let this be your sign. You will not regret it :)
— KERIAN, LOCAL LAGREE / THE NOVEL
