SERVICE: THE SERIES
TITLE:
Slavic Rolls
THE CONFLICT:
Slavic Rolls has been a local favorite for over a decade— a family run business serving warm, handmade chimney cakes filled with comfort and nostalgia. What started as a small trailer became a passionate classic built on smiles, connection, and the simple joy of good dessert.
As they expanded to a brand new truck and catering to private events, it was time for their visuals to match their growth. Their old setup didn’t capture the heart or excitement behind their desserts, it lacked the playfulness and warmth that customers felt when they stopped by. They needed an identity that could represent their story: family, tradition, and the happiness baked into every roll.
THE RESOLUTION:
We created a brand identity that feels just like Slavic Rolls— inviting, joyful, and lively. The new look combines nostalgia with a modern twist. Playful typography and warm tones bring out their personality, and hand drawn details nod to the care that goes into every roll. The result is a brand that feels as sweet and comforting as the chimney cakes themselves, one that makes people smile before they even take a bite.
SERVICE: THE SERIES
TITLE:
Slavic Rolls
THE CONFLICT:
Slavic Rolls has been a local favorite for over a decade— a family run business serving warm, handmade chimney cakes filled with comfort and nostalgia. What started as a small trailer became a passionate classic built on smiles, connection, and the simple joy of good dessert.
As they expanded to a brand new truck and catering to private events, it was time for their visuals to match their growth. Their old setup didn’t capture the heart or excitement behind their desserts, it lacked the playfulness and warmth that customers felt when they stopped by. They needed an identity that could represent their story: family, tradition, and the happiness baked into every roll.
THE RESOLUTION:
We created a brand identity that feels just like Slavic Rolls— inviting, joyful, and lively. The new look combines nostalgia with a modern twist. Playful typography and warm tones bring out their personality, and hand drawn details nod to the care that goes into every roll. The result is a brand that feels as sweet and comforting as the chimney cakes themselves, one that makes people smile before they even take a bite.
