SERVICE: THE NOVEL
TITLE:
Good Press
THE CONFLICT:
Good Press is a boutique storytelling studio that helps small businesses feel seen, celebrated, and written about with the same intention as the “big names.” Guiding brands find their voice and share it with confidence.
The previous branding felt disconnected, overly modern, and missing the warmth and sophistication behind the work. It tried too hard to stand out instead of drawing people in. What she needed was an identity that felt timeless, editorial, and thoughtful—one that captured the vintage charm and modern wit that make Good Press unique.
THE RESOLUTION:
We brought Good Press to life with a brand identity that feels like its own story. Elegant serif + bold handwritten script, like notes scribbled mid conversation, creating a sense of intimacy and movement. Paper textures and inky illustrations keep things tactile yet refined. The result is a home for her brand that feels polished but approachable, reflecting the warmth, wit, and confidence of a storytelling studio giving small businesses the momentum they deserve.
SERVICE: THE NOVEL
TITLE:
Good Press
THE CONFLICT:
Good Press is a boutique storytelling studio that helps small businesses feel seen, celebrated, and written about with the same intention as the “big names.” Guiding brands find their voice and share it with confidence.
The previous branding felt disconnected, overly modern, and missing the warmth and sophistication behind the work. It tried too hard to stand out instead of drawing people in. What she needed was an identity that felt timeless, editorial, and thoughtful—one that captured the vintage charm and modern wit that make Good Press unique.
THE RESOLUTION:
We brought Good Press to life with a brand identity that feels like its own story. Elegant serif + bold handwritten script, like notes scribbled mid conversation, creating a sense of intimacy and movement. Paper textures and inky illustrations keep things tactile yet refined. The result is a home for her brand that feels polished but approachable, reflecting the warmth, wit, and confidence of a storytelling studio giving small businesses the momentum they deserve
