Where your brand’s story comes to life— brand strategy + identity for wellness and lifestyle founders, turning the feeling behind your business into a world people can experience + remember.
Our Services
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Wild Thing Retreats
THE FIRST CHAPTER
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Sculpted Society
THE NOVEL
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No.624 Skincare
THE NOVEL
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Plant Perks
THE NOVEL
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Local Studios
THE NOVEL
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The Pilates Cloud
THE FIRST CHAPTER
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Mena Active
THE FIRST CHAPTER
You already know the feeling.
You might not have every decision figured out yet, but you already know the atmosphere you’re trying to create. The kind of space people walk into / details they notice / the feeling you want them to leave with.
My role as your brand identity designer isn’t to make your brand look like everyone else in your industry. I ask the right questions, create with strategy, and help turn your ideas into a world that feels like it belongs to you.
THE NOVEL CO METHOD
No matter where in the journey you are we always follow a set process. Every project follows the same four chapters:
discover / create / refine / activate
The only difference between my two branding experiences is how much room we have to explore. If we’re working together for twelve days or four weeks, the goal will be to build a brand that belongs to you and invites people into your world.
STUDIO EXPERIENCES
Some founders already have a clear vision and need help bringing the pieces together. Others want more time to explore their business, dig into what makes it different, and think about the bigger picture.
The First Chapter + The Novel are built for those different moments. Both give your brand dedicated time and attention, whether you need a focused foundation or more room to build around it, with the help of a brand strategist.
The First Chapter: Over twelve days, we’ll define the foundation behind your brand and turn it into a visual identity you can start using right away. It’s designed to give you the brand strategy + essential pieces you need to bring your vision into the world, without making the process feel rushed.
The Novel: Over four weeks, we’ll have more room to dig into the strategy, develop the visual identity, and think about how your brand can live across the different places people experience it. It’s for founders who want to go past the foundation and build a more complete world around their business.
Who I love to work with as a brand designer: Founders building something people want to be part of. I’ve worked with wellness spaces / lifestyle brands / creative businesses, who care about how the experience they’re creating feels.
WHAT IT’S LIKE TO WORK TOGETHER
It has been a pleasure working with Naz. She is professional and exceptionally talented. Communication was great throughout and I am so pleased with what she has created for my brand. I knew the styles I liked and elements I wanted to include, but Naz brought it to life better than I could have imagined. I am so pleased I found The Novel Co. and I would not hesitate to recommend her services.
— THE PILATES CLOUD, THE FIRST CHAPTER
She took that feeling and turned it into a brand I genuinely love. Every detail feels intentional, considered and true to what this brand stands for. Beyond the talent, she was patient, generous with her time, and clearly invested in getting it right for me, not just delivering a logo and moving on. Working with her felt collaborative from start to finish. If you want a designer who will take the time to really understand your vision and bring it to life beautifully, Novel Co is who you need.
— WILD THING, THE FIRST CHAPTER
Let’s bring the next chapter of your brand to life.
Tell me a little bit about your business, what you're dreaming of, and what you'd love to bring to life. I want to hear all about it!
Let’s bring the next chapter of your brand to life.
Tell me a little bit about your business, what you're dreaming of, and what you'd love to bring to life. I want to hear all about it!