SERVICE: THE SIGNATURE
TITLE:
The Pilates Cloud
THE CONFLICT:
The Pilates Cloud was created to feel like an escape from the everyday—a wellness space built around strength, calm, and connection. Inspired by her own journey with Pilates, the founder wanted the studio to reflect the same sense of peace and transformation her clients would feel after every session.
With her vision already clear, she knew she needed a thoughtful identity that looked exactly how she wanted the studio to feel for her future members. The goal was to create something minimal yet distinct, with a mark her members could instantly recognize and connect with.
THE RESOLUTION:
We designed a brand identity that displays the experience The Pilates Cloud offers—inviting, elevated, and serene. A soft serif with subtle customizations creates a balance sophistication with approachability, while the cloud mark adds a memorable nod to the name. The palette brings the concept to life, feeling calm and refined. All together, the elements form a brand that feels like a breath of fresh air—an escape to wellness.
SERVICE: THE SIGNATURE
TITLE:
The Pilates Cloud
THE CONFLICT:
The Pilates Cloud was created to feel like an escape from the everyday—a wellness space built around strength, calm, and connection. Inspired by her own journey with Pilates, the founder wanted the studio to reflect the same sense of peace and transformation her clients would feel after every session.
With her vision already clear, she knew she needed a thoughtful identity that looked exactly how she wanted the studio to feel for her future members. The goal was to create something minimal yet distinct, with a mark her members could instantly recognize and connect with.
THE RESOLUTION:
We designed a brand identity that displays the experience The Pilates Cloud offers—inviting, elevated, and serene. A soft serif with subtle customizations creates a balance sophistication with approachability, while the cloud mark adds a memorable nod to the name. The palette brings the concept to life, feeling calm and refined. All together, the elements form a brand that feels like a breath of fresh air—an escape to wellness.
THE EPILOGUE
