SERVICE: THE NOVEL
TITLE:
Tribe Pilates
THE CONFLICT:
Tribe Pilates was created to bring an elevated wellness experience to Islamabad— one that feels intentional, serene, and personal. Inspired by luxury spas and boutique fitness spaces, the founder imagined a studio where the environment mattered as much as the movement. The concept and experience were clear, but the challenge was translating it into a visual identity. The brand needed to feel exclusive without feeling cold, somewhere members could recognize instantly and feel drawn to.
THE RESOLUTION:
We designed a brand identity that reflects the luxury experience Tribe Pilates offers. An elegant serif paired with a custom monogram brings structure and sophistication, while rich moody tones and soft neutrals add warmth + depth. Together, the elements form a cohesive identity that feels elevated yet inviting, positioning Tribe Pilates as a wellness partner and lifestyle space for women who value intention, care, and strength.
SERVICE: THE SIGNATURE
TITLE:
Tribe Pilates
THE CONFLICT:
We designed a brand identity that reflects the luxury experience Tribe Pilates offers. An elegant serif paired with a custom monogram brings structure and sophistication, while rich moody tones and soft neutrals add warmth + depth. Together, the elements form a cohesive identity that feels elevated yet inviting, positioning Tribe Pilates as a wellness partner and lifestyle space for women who value intention, care, and strength.
THE RESOLUTION:
We designed a brand identity that reflects the luxury experience Tribe Pilates offers. An elegant serif paired with a custom monogram brings structure and sophistication, while rich moody tones and soft neutrals add warmth + depth. Together, the elements form a cohesive identity that feels elevated yet inviting, positioning Tribe Pilates as a wellness partner and lifestyle space for women who value intention, care, and strength.
THE EPILOGUE
