CHAPTER THREE: SERVICES

Building a brand doesn’t have to be stressful.

My services are designed to take the stress out of the process, so you can focus on your business while I create a brand identity that works for you. Clear, intentional, and easy to manage— everything you need, nothing you don’t.

ABOUT THE NOVEL CO

Well-Dressed Events

THE SIGNATURE

I. The Signature

FIVE DAY TIMELINE

The Signature is a streamlined but high-quality brand package designed to give you everything you need to launch with confidence in less than a week.

Over five days (three for design, two for revisions), I’ll create a custom identity that feels professional, polished, and true to your business. You’ll walk away with logos, typography, and brand elements that help you stand out from the start— without the stress of a long design process.

— Typography pairings

— Brand guidelines

— Launch graphics

— Add-on items (if time allows)

DELIVERABLES:

— Creative direction

— Mini logo suite (3+)

— Color suite

INVESTMENT: $1500 (2x payments of $750)

II. The Novel

THREE WEEK TIMELINE

The Novel is a full brand experience, built to reflect your story, your values, and the heart of your business.

Over three collaborative weeks, we’ll move through each layer of your brand with intention. Week one is dedicated to brand strategy, where we define the foundation of your business and the story we want to tell. Week two focuses on brand design, bringing that direction to life through a complete identity system. Week three is about refinement, where we collaborate through feedback, polish the details, and make sure everything feels perfect for your business to grow into.

DELIVERABLES:

— Brand strategy

— Creative direction

— Full logo suite (6+)

— Brand icons (5+) & pattern

— Color suite

— Typography pairings

— Brand guidelines

— Launch kit (Launch graphics, email signature, business card, brand board)

— Add-on items (if time allows)

INVESTMENT: $3500 (2x payments of $1750)

Quarter 3 project availability: 

JUL (0) AUG (2) SEP (2)

JUL (0) AUG (2) SEP (2)

Quarter 3 project availability: 

How it all comes together

PREWRITING:

1. Alignment & Direction

We’ll start by getting everything organized inside your client portal—contract, deposit, and your brand questionnaire. This is where I get a full picture of your business: your goals, your audience, your vision, and what sets you apart.

From there, I’ll create two creative directions based on everything you’ve shared. Each one is a different take on your brand story, and you’ll choose the one that feels most aligned.

FIRST DRAFT

2. Design & Development

This is where your story starts taking shape. With a clear direction in place, I’ll begin designing—exploring color, customizing typography, and building your brand with intention. Every choice is tied back to the bigger picture of your business.

FINAL PROOF

3. Revision & Refinement

After the initial presentation, we’ll move into revisions. This is a collaborative space where your feedback matters. We’ll refine, adjust, and polish the details until everything feels cohesive and fully aligned with your vision.

PUBLICATION DAY

4. Launch & Handoff

Once approved, you’ll receive your final brand files, guidelines, and launch graphics—everything you need to show up confidently and consistently.

And as your business grows, I’m always here if you need additional support or creative direction.

The details you’re looking for.

Still curious about something? Send me an email or DM—I’d love to chat.

  • The secret is in the prep work. Before we even begin, you’ll complete a brand questionnaire that helps nail down your vision and creative direction. By the time our project officially starts, I already have ideas mapped out and a clear plan in place. That way, we can move quickly without sacrificing quality or thoughtfulness.

  • Brand strategy is the foundation of your brand—it’s the “why” behind the visuals. It defines your mission, values, audience, and voice so that your branding doesn’t just look good, but also connects in a meaningful way. It makes sure your identity feels aligned, intentional, and lasts for years to come.

  • It depends on what stage your business is in!

    • If you’re just starting out or need something fast, The Signature gives you a strong brand identity in less than a week.

    • If you want a full, strategic branding experience, The Novel is the complete package.

    • If you’re ready for a brand and a website, The Series gives you everything you need to have an entire home for your business.

    Still unsure? Send me a message and I’ll help you figure out which one fits best.

  • I work with the one concept method. Instead of showing several half-developed ideas, I create and refine one in-depth concept that’s the best fit for your business. This allows me to go deeper into the strategy and design, so you get a brand identity that feels complete and cohesive—without the confusion of choosing between multiple directions.

  • All of our communication happens through my Notion Client Portal. This is where you’ll fill out your questionnaire, view presentations, give feedback, and access project files. Keeping everything in one place makes the process seamless, clear, and easy to follow.

  • I’m originally from Virginia, USA, and I’m currently based in Cairo, Egypt! I’ve worked with clients all over the world and always keep time zones in mind when sharing updates and presentations.

  • Yes! Standard 50% installments are available—half is due at the start of the project and the other half before final files are delivered. If you need a more flexible plan, I’m happy to work something out that fits your needs.

  • Very! This isn’t me designing in a bubble—it’s a partnership. You’ll be involved every step of the way, sharing your ideas and vision during the prep stage and giving feedback during revisions. My goal is to make sure you feel heard and confident throughout the process, while also guiding you with expertise so you don’t feel overwhelmed.

VISIT THE LIBRARY

“She truly understood what I wanted to convey to my clients and brought it to life perfectly.”

I stumbled upon Naz on Instagram and instantly loved her style. From the very beginning, the process was super clear—she set expectations and deliverables upfront, making everything smooth and stress-free. She’s incredibly creative and had such a lovely vision for my branding.

What really stood out was how well she listened to my feedback and channelled it into the revisions. She truly understood what I wanted to convey to my clients and brought it to life perfectly. I absolutely love the final result!

Worth every penny, and I’d highly recommend her to anyone looking for thoughtful, beautiful branding.

— CARRIE, STUDIO TEGELAARS / THE SIGNATURE

Every brand has a story waiting to be told—let’s create one you’re proud to share.

LETS WORK TOGETHER