CHAPTER THREE: SERVICES
Building a brand doesn’t have to be stressful.
My services are designed to take the overwhelm out of the process, so you can focus on your business while I create a brand identity that works for you. Clear, intentional, and easy to manage— everything you need, nothing you don’t.
Well-Dressed Events
THE SIGNATURE
I. The Signature
FIVE DAY TIMELINE
The Signature is a streamlined but high-quality brand package designed to give you everything you need to launch with confidence in less than a week.
Over five days (three for design, two for revisions), I’ll create a custom identity that feels professional, polished, and true to your business. You’ll walk away with logos, typography, and brand elements that help you stand out from the start — without the overwhelm of a long design process.
— Typography pairings
— Brand guidelines
— Launch graphics
— Add-on items (if time allows)
DELIVERABLES:
— Creative direction
— Mini logo suite (3+)
— Color suite
INVESTMENT: $1500
II. The Novel
TWO WEEK TIMELINE
The Novel is a full brand experience, built to reflect your story, your values, and the heart of your business.
Through a collaborative, two-week process, I’ll design a complete identity system that’s strategic, intentional, and timeless. You’ll walk away with a brand that not only looks beautiful but also connects with your audience, sets you apart in your industry, and gives you the clarity to show up with confidence every day.
DELIVERABLES:
— Brand strategy
— Creative direction
— Full logo suite (6+)
— Brand icons (5+)
— Color suite
— Typography pairings
— Brand guidelines
— Launch kit (Launch graphics, email signature, business card, brand board)
— Add-on items (if time allows)
INVESTMENT: $3000
III. The Series
FIVE WEEK TIMELINE
The Series is a full service package for small businesses who want their whole story told. It combines The Novel (complete branding) with a custom Squarespace website, creating a seamless home for your business to live, grow, and connect with your audience.
Over five weeks, we’ll first craft your brand identity (2 weeks), then bring it to life online (3 weeks). Every detail: your visuals, tone of voice, and digital presence—will be designed with intention so your business has a polished, professional, and personal home to thrive in.
— Basic SEO setup
— Mobile-friendly responsive design
— Personalized web copy guidelines
— Post launch support
DELIVERABLES:
— The Novel package
— 5 page Squarespace website
— CSS customizations
*Prefer a Mini Brand instead? You can also book The Signature + Website (4 days for branding + 3 weeks for website) for $4500.
INVESTMENT: $5500 (includes $500 savings)
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PROCESS
How it all comes together:
Every brand has a story—and every story needs a clear process to bring it to life. Here’s how we’ll move from first ideas to your finished identity, step by step.
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PREWRITING
Laying the groundwork for your brand’s story.
We’ll begin by organizing everything inside your client portal and completing the essentials: contract, deposit, and brand questionnaire—so I can understand your business before the design process begins.
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OUTLINE
Choosing the direction your story will take.
After reviewing your questionnaire and research, I’ll create two creative directions for you to choose from, making sure we’re aligned on the look and feel of your brand.
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FIRST DRAFT
Bringing your story to life on the page.
Here’s where the design work begins—I’ll develop strong concepts, refine the best one, and present it with clear reasoning behind every creative choice.
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FINAL PROOF
Editing until the story feels complete.
We’ll collaborate through feedback and revisions, fine-tuning the details until your brand feels polished, professional, and ready to launch.
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PUBLICATION DAY
Sharing your story with the world—and beyond.
With your final approval, I’ll deliver all brand files, guidelines, and launch graphics—everything you need to introduce your new brand with confidence. But our partnership doesn’t end there! I’ll be here if you need additional support, updates, or creative direction as your business continues to grow.
-
PROCESS
How it all comes together:
Every brand has a story—and every story needs a clear process to bring it to life. Here’s how we’ll move from first ideas to your finished identity, step by step.
-
PREWRITING
Laying the groundwork for your brand’s story.
We’ll begin by organizing everything inside your client portal and completing the essentials: contract, deposit, and brand questionnaire—so I can understand your business before the design process begins.
-
OUTLINE
Choosing the direction your story will take.
After reviewing your questionnaire and research, I’ll create two creative directions for you to choose from, making sure we’re aligned on the look and feel of your brand.
-
FIRST DRAFT
Bringing your story to life on the page.
Here’s where the design work begins—I’ll develop strong concepts, refine the best one, and present it with clear reasoning behind every creative choice.
-
FINAL PROOF
Editing until the story feels complete.
We’ll collaborate through feedback and revisions, fine-tuning the details until your brand feels polished, professional, and ready to launch.
-
PUBLICATION DAY
Sharing your story with the world—and beyond.
With your final approval, I’ll deliver all brand files, guidelines, and launch graphics—everything you need to introduce your new brand with confidence. But our partnership doesn’t end there! I’ll be here if you need additional support, updates, or creative direction as your business continues to grow.
The details you’re looking for.
Still curious about something? Send me an email or DM—I’d love to chat.
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The secret is in the prep work. Before we even begin, you’ll complete a brand questionnaire that helps nail down your vision and creative direction. By the time our project officially starts, I already have ideas mapped out and a clear plan in place. That way, we can move quickly without sacrificing quality or thoughtfulness.
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Brand strategy is the foundation of your brand—it’s the “why” behind the visuals. It defines your mission, values, audience, and voice so that your branding doesn’t just look good, but also connects in a meaningful way. It makes sure your identity feels aligned, intentional, and lasts for years to come.
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It depends on what stage your business is in!
If you’re just starting out or need something fast, The Signature gives you a strong brand identity in less than a week.
If you want a full, strategic branding experience, The Novel is the complete package.
If you’re ready for a brand and a website, The Series gives you everything you need to have an entire home for your business.
Still unsure? Send me a message and I’ll help you figure out which one fits best.
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I work with the one concept method. Instead of showing several half-developed ideas, I create and refine one in-depth concept that’s the best fit for your business. This allows me to go deeper into the strategy and design, so you get a brand identity that feels complete and cohesive—without the confusion of choosing between multiple directions.
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All of our communication happens through my Notion Client Portal. This is where you’ll fill out your questionnaire, view presentations, give feedback, and access project files. Keeping everything in one place makes the process seamless, clear, and easy to follow.
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I’m originally from Virginia, USA, and I’m currently based in Cairo, Egypt! I’ve worked with clients all over the world and always keep time zones in mind when sharing updates and presentations.
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Yes! Standard 50% installments are available—half is due at the start of the project and the other half before final files are delivered. If you need a more flexible plan, I’m happy to work something out that fits your needs.
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Very! This isn’t me designing in a bubble—it’s a partnership. You’ll be involved every step of the way, sharing your ideas and vision during the prep stage and giving feedback during revisions. My goal is to make sure you feel heard and confident throughout the process, while also guiding you with expertise so you don’t feel overwhelmed.
MY FAVORITE QUOTES
“She truly understood what I wanted to convey to my clients and brought it to life perfectly.”
I stumbled upon Naz on Instagram and instantly loved her style. From the very beginning, the process was super clear—she set expectations and deliverables upfront, making everything smooth and stress-free. She’s incredibly creative and had such a lovely vision for my branding.
What really stood out was how well she listened to my feedback and channelled it into the revisions. She truly understood what I wanted to convey to my clients and brought it to life perfectly. I absolutely love the final result!
Worth every penny, and I’d highly recommend her to anyone looking for thoughtful, beautiful branding.
— CARRIE, STUDIO TEGELAARS / THE SIGNATURE