SERVICE: THE SERIES
TITLE:
No.624 Skincare
THE CONFLICT:
No.624 was created with the intention of natural products, sustainable choices, and an opportunity-driven business built with care. As the brand prepared to move into manufacturing and website development, the visuals hadn’t caught up to the vision yet. It needed a look that felt clear and cohesive— something natural and modern without feeling too stark or clinical. The goal was to stay minimal while still feeling warm, grounded, and approachable.
THE RESOLUTION:
We designed an identity that feels calm, clean, and easy to trust. A refined serif with subtle custom curves adds polish without feeling stiff, paired with softened neutrals and earthy greens that keep the palette natural and fresh. Hand-drawn ingredient illustrations add personality while still keeping things minimal. The final identity feels modern with a hint of playfulness, giving No.624 a foundation that feels confident, intentional, and ready to grow.
SERVICE: THE SERIES
TITLE:
No.624
THE CONFLICT:
No.624 was created with the intention of natural products, sustainable choices, and an opportunity-driven business built with care. As the brand prepared to move into manufacturing and website development, the visuals hadn’t caught up to the vision yet. It needed a look that felt clear and cohesive— something natural and modern without feeling too stark or clinical. The goal was to stay minimal while still feeling warm, grounded, and approachable.
THE RESOLUTION:
We designed an identity that feels calm, clean, and easy to trust. A refined serif with subtle custom curves adds polish without feeling stiff, paired with softened neutrals and earthy greens that keep the palette natural and fresh. Hand-drawn ingredient illustrations add personality while still keeping things minimal. The final identity feels modern with a hint of playfulness, giving No.624 a foundation that feels confident, intentional, and ready to grow.
THE EPILOGUE
