THE NOVEL
a full brand experience
For founders ready to explore their brand more deeply and build a world that feels memorable wherever people experience it.
4 weeks / Full brand strategy + identity / Deeper exploration
THE INVESTMENT
The Novel — $4,500
Please reach out if you need a different payment plan. I’m happy to chat through what works for you!
Four weeks to really get into your brand. We’ll take the time to understand what makes your business yours, build the strategy behind it, and build on that thinking throughout every part of the identity.
50% to secure your spot — $2,250
50% before final files are delivered — $2,250
CURRENTLY BOOKING: SEP / OCT / NOV
THE EXPERIENCE
The Novel gives us four dedicated weeks to understand your business + define what makes it yours + build a brand around it.
We’ll start with strategy to give the visuals somewhere meaningful to come from. Then we create the identity, refine it together, and finish by thinking about how the brand actually enters the world.
It’s a holistic approach designed for founders who want more than a collection of brand assets. You want to understand what makes your business different + have a brand that carries that feeling through every place people experience it.
HOW WE WORK TOGETHER
A collaborative process doesn’t mean more meetings.
Notion client portal / Loom presentations / Casual messaging / Scheduled feedback windows
Most of our work happens asynchronously, giving you time to actually think about the questions I’m asking, review the work when you have the space for it, and respond with feedback.
You’ll always know what’s happening, what’s needed from you, and what’s coming next. No unnecessary calls, a clear process + dedicated time for your brand.
WHAT’S INCLUDED
1. discover
BRAND QUESTIONNAIRE
COMPETITOR RESEATCH
BRAND STRATEGY
CREATIVE DIRECTION
2. create
LOGO SUITE (6+)
BRAND ILLUSTRATIONS (5+)
COLOR SUITE
TYPOGRAPHY SYSTEM
SUPPORTING ASSETS
BRAND STRATEGY
brand purpose / target audience / brand positioning / value proposition / brand messaging / brand voice / brand archetype
3. refine
BRAND PRESENTATION
VIDEO WALKTHROUGH
COLLABORATIVE FEEDBACK
REVISIONS
BRAND WORLD GUIDE
memorable customer experience / rollout recommendations / priority touchpoints / suggested next steps / launch content ideas
4. activate
LAUNCH KIT
BRAND BOOK
BRAND STRATEGY
BRAND GUIDELINES
BRAND WORLD GUIDE
See what we can build together (past Novel projects).
FOUR WEEKS TOGETHER
Dedicated time for creative thinking + strategy + design + refinement + activation.
WEEK ONE / DISCOVER
We start by getting underneath the business. We’ll dive into your story, audience, positioning, and what makes your perspective different, then use that thinking to establish the creative direction for the brand.
WEEK FOUR / ACTIVATE
Your brand becomes something you can actually use. We’ll bring the final pieces together and build your Brand Book, including your full brand strategy + brand guidelines + Brand World Guide.
The Brand World Guide is built to help you think about the brand as a whole, you’ll have a clear understanding of how to keep building a brand that feels like you:
WEEK TWO / CREATE
Now we bring everything to life. We’ll build out the visual identity, exploring the logo suite / typography / color system /illustrations, and supporting details that start to make the brand feel like a world.
What should interacting with your business feel like from beginning to end?
What small + unexpected moments could make people remember your brand?
How can your visual world continue expanding as your business evolves?
WEEK THREE / REFINE
You’ll receive a video walkthrough of the full brand presentation. We’ll go through everything, talk through what’s working, and use your feedback to refine the details until the whole thing feels connected + like you.
(THE NOVEL IS FOR YOU IF…)
You have a clear vision but want help bringing all the pieces into one cohesive world.
You’re building a business where the experience matters just as much as the product or service.
You’re ready to think beyond the logo and consider how your brand lives across different touchpoints.
You want a creative partner who can guide the process, ask the right questions, and bring their own perspective to the table.
(IT MIGHT NOT BE THE RIGHT FIT IF…)
You only need a logo.
You already know exactly what you want designed and don’t want strategic input.
You’re looking for a same-day turnaround.
You want to choose every visual detail before we’ve explored the bigger picture.
WHAT IT’S LIKE TO WORK TOGETHER
“She took the ideas, emotions, and vision I had in my head and transformed them into a beautiful, cohesive brand that feels authentically Plant Perks.“
— PLANT PERKS, THE NOVEL