THE FIRST CHAPTER
a focused brand experience
For founders who have a clear vision and need the strategy + visual foundation to bring it to life.
12 days / Foundational brand strategy + identity / Focused scope
THE EXPERIENCE
The First Chapter gives us twelve focused days to take the vision you already have and turn it into a foundation for your brand to grow.
Working with less time + a more focused scope, we still move through Discover / Create / Refine / Activate. Giving you the strategy, identity, and tools you need to start building out your brand experience.
the same thoughtfulness / the same process / a focused scope.
THE INVESTMENT
The First Chapter — $2,000
50% to secure your spot — $1,000
50% before final files are delivered — $1,000
Please reach out if you need a different payment plan. I’m happy to chat through what works for you!
Twelve focused days to get your brand off the ground. We’ll take the vision you already have, build the strategy behind it, and turn it into a thoughtful visual identity you can start using right away.
CURRENTLY BOOKING: SEP / OCT / NOV
HOW WE WORK TOGETHER
A focused process doesn’t mean it’s rushed.
We work asynchronously throughout the twelve days, with clear timelines, feedback windows, and everything you need to keep the project moving without filling your calendar with meetings.
notion client portal / casual messaging / scheduled feedback windows
THE FOUR CHAPTERS
FOUNDATIONAL QUESTIONNAIRE
FOUNDATIONAL STRATEGY
CREATIVE DIRECTION
1. discover
Days 1—3: Understand your story + audience + feeling behind your brand. We’ll use that foundation to define the creative direction.
LOGO SUITE (3+)
BRAND ILLUSTRATIONS (3+)
COLOR SUITE
TYPOGRAPHY SYSTEM
2. create
Days 4–6: Turn that thinking into a visual identity through your logo suite / typography / colors / supporting details.
BRAND PRESENTATION
COLLABORATIVE FEEDBACK
REVISIONS
3. refine
Days 7–9: Review the direction together, talk through what’s working, and work through the details with your feedback.
LAUNCH GRAPHICS
BRAND BOOK
FOUNDATIONAL STRATEGY
BRAND GUIDELINES
FOUNDATIONAL BRAND WORLD GUIDE
4. activate
Days 10—12: Bring everything together with your Brand Book + launch plan, so you’re ready to start using your new brand.
See what we can build together (past First Chapter projects).
WHAT YOU’LL WALK AWAY WITH
A CLEAR STRATEGIC FOUNDATION
So you understand what your brand is saying + who it’s speaking to.
A VISUAL IDENTITY THAT FEELS LIKE YOU
A logo suite + color system + typography that give your brand a recognizable point of view.
THE TOOLS TO USE IT CONFIDENTLY
Brand guidelines + a foundational launch plan to help you start sharing the brand and keep building from here.
(THE FIRST CHAPTER IS FOR YOU IF…)
You know the feeling you want your brand to have but need help translating it visually.
You’re starting something new and want to get the foundation right from the beginning.
You want to move quickly but still want the process to feel thoughtful.
You don’t need every brand touchpoint built right now.
(THE NOVEL MIGHT BE A BETTER FIT IF…)
You want deeper brand strategy + exploration.
You need more supporting assets and a wider identity system.
You want to think about your customer experience + how the brand lives across more touchpoints.
You want more time to explore the possibilities.
WHAT IT’S LIKE TO WORK TOGETHER
“She took the ideas, emotions, and vision I had in my head and transformed them into a beautiful, cohesive brand that feels authentically Plant Perks.“
— PLANT PERKS, THE NOVEL