LAGREE STUDIO BRANDING
A refined + approachable brand identity for Sculpted Society— a boutique Lagree studio where strength, movement, and community come together.
THE VISION
Sculpted Society wanted to create a fitness studio that felt like more than somewhere you go to work out. The vision was a space where women could get the results they came for and feel part of a community built around a lifestyle that feels good to be part of. The brand needed to feel premium and aspirational without being intimidating, reflecting the precision of Lagree with the warmth of the community around it.
Building a brand that feels like a lifestyle, not just a workout. We defined what made Sculpted Society different and how the studio could stand apart in the increasingly crowded fitness space. We created a visual identity that balances structure with approachability, with a custom monogram + sculptural logo suite + warm neutral palette + modern typography + illustrated details.
authentic
approachable
premium
warm
balanced
aspirational
expert
community
THE NOVEL
BRAND WORDS
strength
Sculpted Society is designed to feel like a lifestyle you want to be part of— during the moment you discover the studio, walking through the doors, taking your first class, and eventually becoming a familiar face in the community. Warm tones, movement-inspired details, and heritage-inspired touches give the brand a sense of familiarity and belonging. Clean typography and structured layouts keep it feeling premium and expert-led.
The result is a brand with a clear point of view that can grow across the studio / social media / merchandise / and all the little moments that make someone feel like they're part of the Society.
THE EXPERIENCE
IN THEIR WORDS
“I just had a vision that was hard to bring to life. Even though my guidance to Naz was a bit scattered (sorry, Naz!), I really love the end result and appreciated her patience throughout the process. You really can’t go wrong with her; she’s incredibly caring and very responsive.” — Gabriela Coz
