SERVICE: THE NOVEL
TITLE:
Local Studios
THE CONFLICT:
Local was built from a genuine love for movement and the transformation that comes with it. After falling in love with the Lagree method and becoming a trainer, the founder wanted t to open her own studio—a space that empowers, strengthens, and connects.
She knew how she wanted the studio to feel: elevated but approachable and focused on community. With competitors leaning into flashy, high-contrast looks, she wanted something timeless that reflected the calm energy of St. Petersburg without feeling overly “beachy.”
THE RESOLUTION:
We created a brand identity that reflects Local’s mission: clean, modern, and confident. Using simple typography with customized movement inspired details, the design reflects the Lagree method itself—the balance of strength and flow. Together, the elements build a calm yet energizing identity that invites people in and makes them want to experience it for themselves.
SERVICE: THE NOVEL
TITLE:
Local Lagree
THE CONFLICT:
Local was built from a genuine love for movement and the transformation that comes with it. After falling in love with the Lagree method and becoming a trainer, the founder set out to open her own studio—a space that empowers, strengthens, and connects.
She knew how she wanted the studio to feel: elevated but approachable and focused on community. With competitors leaning into flashy, high-contrast looks, she wanted something timeless that reflected the calm energy of St. Petersburg without feeling overly “beachy.”
THE RESOLUTION:
We created a brand identity that reflects Local’s mission: clean, modern, and confident. Using simple typography with customized movement inspired details, the design mirrors the Lagree method itself—the balance of strength and flow. Together, the elements build a calm yet energizing identity that invites people in and makes them want to experience it for themselves.
THE EPILOGUE
