The Hotel Crush offers curated destination guides for travelers who seek self-discovery through exploration—helping them discover their next home away from home!

We aimed to design a sophisticated, modern, and distinctive brand identity. I used a mix of serif + script fonts for an approachable but premium feel paired with submarks inspired by vintage stamps and frames representing capturing memories while traveling! 

The result is a brand with personality,  highlighting The Hotel Crush's focus on art, culture, food, and more, offering a fresh perspective for curious travelers.